This is one of the most frequently asked questions in store, as you grapple with what does "Lyocell" mean or "Viscose"?
Lots of you love the traditional fabrics like cotton, silk and linen because you know what they are but tend to shy away from some lesser known, but equally luxurious fabrics. Be afraid no more!
Lyocell
This fibre is made from the pulp of eucalyptus trees and is obtained by an organic spinning process, so is Eco friendly. It is absorbent, wrinkle resistant and can take on the appearance of cotton or silk. Tencel is the brand name of lyocell. Loved and well used by Marimekko and By Malene Birger. Shop By Malene Birger: http://goo.gl/V7HNNH
Cupro
This is the European cousin to Tencel, made from reprocessed cellulose, primarily wood pulp. It breathes like cotton, drapes beautifully and feels like silk, we have a Second Female dress in this fabric and I was convinced it was silk. Shop here: http://goo.gl/RXxO0D
Ramie
Not as well known as linen, but nevertheless, one of the oldest fabrics and used in Egypt to wrap mummies!
Made from a plant called China Grass, a species of nettle, and has very similar properties to linen. Great incorporated into knitwear to create the interesting textures found in Crea Concept pieces. Shop Crea Concept: http://goo.gl/uGSNzq
Modal
The fibre is often made from beech trees and has the benefits of being very water absorbent and is silky smooth and soft. Perfect for luxurious basics which Marc Aurel does so well. Shop Marc Aurel: http://goo.gl/zwFTUj
Viscose
Structurally this fabric is very similar to cotton ( but must be cold washed!) and is made from wood cellulose. Just had a look through the rails and there are some great Marella and Marimekko pieces which at first glance look like cotton, but actually made using viscose. Shop here: http://goo.gl/bzPVW6
The beauty of all these fabrics is that they can be cold-washed too.
Designed in France by Aycha Gunel, the brand combines natural colours and materials to create an intimate relationship with clothing. With new exciting silhouettes and designs, the brand makes you feel cool on the inside and look feminine on the outside.
As always texture is key, and Crea Concept uses waffle, cable, and interesting geometric prints to build an eclectic mix of fibres - these pieces are a lovely combination of woven and melange knit fabric.
We are sure Crea Concept will become a firm favourite with our customers. Known in particular for its beautiful knitwear. Each item is a mini art work, incorporating interesting blends of textured yarn and subtle, sophisticated colour palettes. For Summer 2012, the Crea Concept collection uses two colour palettes; navy with white, and taupe with stone and ivory. Shapes include balloon skirts, asymmetric tops, narrow trousers and several dress styles.